Glenn has had an illustrious 40 year award-winning career in entertainment advertising. He has been the creative force behind many of today’s largest pop-culture brands...HBO, Fox Sports, NBA TV, The NFL Network, A&E, Amex and Nike to name a select few. He was there to help HBO launch “Sex and the City”, “The Sopranos”, “Real Time with Bill Maher”, “Curb Your Enthusiasm”, "Inside the NFL", "Hard Knocks" and “From the Earth to the Moon” plus so many other pop-culture hits. He’s collaborated with the likes of Tom Hanks, Steven Spielberg, Seinfeld, Springsteen, The Stones, Chris Rock, George Lopez, Justin Timberlake, Floyd Mayweather Oscar De La Hoya, Mike Tyson, Lennox Lewis, Canelo Alvarez, Manny Pacquiao, George Forman, Gennadi Golovkin and Arturo Gatti to name a select few. If it was HBO it was probably Glenn Pere.
Over the past 25 years Glenn found himself deep into sports advertising and basically became the AOR for HBO Sports. HBO entrusted Glenn, and his shop Pere360, with nearly all of their programming. He worked with Joe DiMaggio on “Where Have you Gone Joe DiMaggio?” Billy Crystal on “61*”, Robert Wuhl on “Arliss” and Joe Namath on “Joe Namath”, and again so many more. It was Glenn and his team that launched the pilot season of “Hard Knocks” that follows an NFL team throughout pre-season as well as “Inside the NFL” and worked on it every year till the final season.
Now, when it came to boxing, there was only HBO Boxing and there was only Pere360. Glenn worked on nearly 350 fights and helped transform the HBO Boxing brand as well as generating 2 of the highest-grossing PPV events of all time: Mayweather vs. De La Hoya and Lewis vs.Tyson.
During Presidential campaigns and races, Glenn has been a guest speaker on Bill O’Reilly, Neil Cavuto, CNBC, MSNBC, CNN and NPR. He was asked for his expert opinion on the role of celebrity and pop culture when it comes to politics and just how much a celebrities’ endorsement counts.
Glenn Pere's Website:
"While I eventually served as president of HBO, it was during my tenure as the head of marketing that I became intimately familiar with the work of Glenn's award-winning creative. At the time, HBO was producing some of its most iconic campaigns in all of television; "It's Not TV. It's HBO", The Sopranos, Sex and the City, Curb Your Enthusiasm, Real Time With Bill Maher, Band of Brothers, Entourage, Live Events, HBO Sports and Boxing and much more. Glenn's keen take on his branding and marketing solutions never failed to develop a thought provoking, beautifully designed piece of advertising that would generate the desired consumer response. Since television is a 24/7 business, all the work was produced in a timely fashion often under extraordinary time pressure. I would highly recommend Glenn for any assignment you are considering. I am 100% confident you will be 100% thrilled with his work and more so, his commitment and brand knowledge".
Eric Kessler, President/COO, HBO
KENNY DICHTER, CEO, Marquis Jets
“Pere360 has a firm understanding of the luxury market and has exceeded all expectations on all fronts. Their task was not an easy one; how do you entice people to spend hard-earned money on a product that on the surface appears to be irrational? I don’t know how they did it, but they did.”
RICHARD PLEPLER, CEO, HBO
“There are no words that can be said about Glenn and his team. I’ve personally worked with Glenn throughout my tenure at HBO and his grasp of our platform along with his grasp of pop-culture has helped make us a leader in premium entertainment. Many may say “It’s Not TV. It’s Glenn Pere.”
PETER LIGUORI, CEO, FOX
“Who else would we go with other than Glenn? We couldn’t have launched FOX SportsNet without Glenn’s keen understanding of sports along with his take on grassroots needs for local sports stations. As far as the creative force behind FX Networks, it was only Pere.”
LILLIAN THAM, MARKETING MANAGER, American Express Gold Cards
“American Express asked Glen to analyze the Gold Card Benefits to help identify and showcase the greatest value. And he did with the “Strike Gold on Broadway” the campaign was an instant success and a huge hit. My favorite was “Never sit in Row Q, for Avenue Q” but also loved “Get Wicked good seats for Wicked”. The messages resonated on many levels...Bravo.”
PETER CRIFO, VP MARKETING, DirecTV
“At DirecTV, engaging customers with compelling creative and messaging is essential in in terms of customer acquisition and their skillset is a mandatory for what we require in all of our creative partners.
LORI PETERZEL, CMO, A&E Networks
"I would be remiss if I didn't take the time to acknowledge the remarkable work that Glenn Pere Has been doing on behalf of the A&E brand. My job is made more fulfilling by the very fact that Glenn and his company have helped us achieve the highest-level of creative and advertising communications in the industry. It is truly a delight to see Glenn's professionalism carried through all the way to finished product."
ROSS GREENBURG, PRESIDENT, HBO Sports
“There’s not much I can say the work speaks for itself. Sports documtaries, original programming, branding and marketing...none better. Let’s not forget HBO Boxing forget and let’s not forget Glenn’s creative setting all PPV records that still stand to this day.”