CRE marketing can’t be done the way it has been done for the last 100 years. You see the brokers and end-users of yesterday are infinitely different than the brokers and end-users of today and tomorrow. This demo is known as the Millennial generation and they grew up on the internet and want information in a nano-second, simply they consume marketing differently. They are your future brokers, and more importantly your future tenants. With ADDRESSEO your brokers will be able to point all prospective clients to a dedicated building website thus saving valuable time for everyone involved in the office search process. Or, a prospective tenant can go directly to the building address URL and make contact with the landlord directly.
Make no mistake, in today's world your digital footprint defines your brand, and as discussed earlier, will undoubtedly elevate your sub-brand which is paramount.