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The immense effect from COVID-19 will, no doubt, be long-lasting thus forcing CRE to come to grips with a new paradigm. ADDRESSEO's model will undoubtedly help landlords, REITs, tenants, and brokers navigate the new paradigm. Landlords and REITs, both large and small will need to respond to the changing real estate landscape. Secure your digital footprint. Defend your brand online. Build-out your online strategies. Brand your individual buildings. 


COVID-19 NEEDS TO BE DEALT WITH, OUR PLATFORM HELPS WORK THROUGH IT.

BE PROACTIVE.

ADDRESSEO ADDRESSES THIS.


As the CRE industry comes to grips with the impact of COVID-19 proactive measures to mitigate loss are essential. What worked just a few months ago will no longer be effective as the reality of COVID-19 and the new paradigm setting in, landlords will be forced to adapt quickly and find new avenues to uncover opportunities. 

RE-DEFINE YOUR  BRAND.

ADDRESSEO ADDRESSES THIS.


Now, more than ever before, a strong digital marketing strategy is key  to remain competitive as landlords, investors and operators will count on new online channels. Use your time now to be proactive and adapt your marketing strategy while creating long-term value for when the CRE markets return to normal. 


DEFINE YOUR SUB-BRANDS.

ADDRESSEO ADDRESSES THIS.


Landlords must begin to develop their digital strategies when it comes to their sub-brands which in this case are their buildings. Landlords and REITs proudly own their brick and mortar assets but now they need to stand as tall online and digitally, for all new prospective tenants which will most definitely be millennials.

ENHANCE DIGITAL SEARCH.

ADDRESSEO ADDRESSES THIS.


Now is the time to start branding your individual buildings, digitally, to enhance future CRE search. Prospective tenants will want to view the specific buildings they're interested in and this can be done, most efficiently, by having them go to a dedicated URL that's an exact search term for that specific building in your portfolio.


ACCENTUATE THE POSITIVES.

ADDRESSEO ADDRESSES THIS.


With the glut of office space about to hit the market, you must accentuate the positives, you must show and prove your value in this new economy. Before explaining this to new tenants you must first capture them and the only way to capture them is online, it's where they live. A defined and dedicated website is the first and only step.

DELIVER FRESH CONTENT.

ADDRESSEO ADDRESSES THIS.


The only way to have people, specifically prospective tenants return to your website is by continually offering, new and fresh content. This can be in the form of blog articles, social media posts, video interviews, new tenant acquisitions, new and exciting build-outs and the like. All of the above will ensure return visits to your website.


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INVEST NOW IN DIGITAL AND VIRTUAL INTEGRATION.

In order for new potential tenants to make quick decisions, they’ll need visual and digital information, as well as, virtual access to your buildings.This is 100% the new paradigm going forward, particularly with COVID-19 overhanging CRE. Landlords and brokers will have to provide potential tenants with as much information as possible, as soon as possible to speed up the acquisition cycle. ADDRESSEO allows for this with websites dedicated to the exact-match URL street address.


With more and more potential tenants doing office search online the sensible choice would be to move more of the CRE industry online. For landlords, this is the time to make a strong move to digital. The actions that the CRE industry take now, in the middle of a pandemic, will only add to a better, more effective way of doing business in the future — one that transcends the last 100 years. Respectfully, CRE has been way behind the digital curve, choosing not to leverage the power of the internet. ADDRESSEO's model allows for all landlords and REITs to scale quickly in the digital world. We believe that basing all initiatives on individual building's URLs will only increase acquisition of potential tenants.

VIRTUAL TOOLS.

• Dedicated building website.

• Virtual tour capabilities.

• Building images.

• 3D floor plans.

• Customizable space renderings.

• Local merchants.

• Building tenant rosters.

• Accessibility to landlord.

• Updated office availabilities.

• Easy access to a lawyer and notary.

COVID-19 HAS CHANGED CRE PERMANENTLY.

The time to react to COVID-19 is now and tomorrow and forever. Landlords must take action now. Many landlords will focus on efficiency and change how they view their portfolios and form capital expenditure decisions. Most landlords will feel a greater sense of urgency than before to digitize and provide a better, and more user-friendly tenant and landlord experience. Make no mistake it's mandatory, we can't go back to yesterday, but we need to learn from it.