The immense effect from COVID-19 will, no doubt, be long-lasting thus forcing CRE to come to grips with a new paradigm. ADDRESSEO's model will undoubtedly help landlords, REITs, tenants, and brokers navigate the new paradigm. Landlords and REITs, both large and small will need to respond to the changing real estate landscape. Secure your digital footprint. Defend your brand online. Build-out your online strategies. Brand your individual buildings.
COVID-19 NEEDS TO BE DEALT WITH, OUR PLATFORM HELPS WORK THROUGH IT.
In order for new potential tenants to make quick decisions, they’ll need visual and digital information, as well as, virtual access to your buildings.This is 100% the new paradigm going forward, particularly with COVID-19 overhanging CRE. Landlords and brokers will have to provide potential tenants with as much information as possible, as soon as possible to speed up the acquisition cycle. ADDRESSEO allows for this with websites dedicated to the exact-match URL street address.
With more and more potential tenants doing office search online the sensible choice would be to move more of the CRE industry online. For landlords, this is the time to make a strong move to digital. The actions that the CRE industry take now, in the middle of a pandemic, will only add to a better, more effective way of doing business in the future — one that transcends the last 100 years. Respectfully, CRE has been way behind the digital curve, choosing not to leverage the power of the internet. ADDRESSEO's model allows for all landlords and REITs to scale quickly in the digital world. We believe that basing all initiatives on individual building's URLs will only increase acquisition of potential tenants.
• Dedicated building website.
• Virtual tour capabilities.
• Building images.
• 3D floor plans.
• Customizable space renderings.
• Local merchants.
• Building tenant rosters.
• Accessibility to landlord.
• Updated office availabilities.
• Easy access to a lawyer and notary.
The time to react to COVID-19 is now and tomorrow and forever. Landlords must take action now. Many landlords will focus on efficiency and change how they view their portfolios and form capital expenditure decisions. Most landlords will feel a greater sense of urgency than before to digitize and provide a better, and more user-friendly tenant and landlord experience. Make no mistake it's mandatory, we can't go back to yesterday, but we need to learn from it.
CRE firms and landlords are no longer questioning the benefit of emerging technology, but rather actively applying it across a broad range of business functions, particularly tenant acquisition and retention. Overall it is clear that the move to greater PropTech adoption is only accelerating as most landlords understand that office search often starts with online search. Having a current, up-to-date digital and online strategy will enable firms to more quickly respond to increasing market pressures.
The combination of new prospective tenants, new technologies and changing demographics have created disruptive models within CRE. This means significant opportunity for landlords who rapidly embrace innovation to keep up with current trends and move forward. Staying on top of fast-moving innovations will help ensure that forward-thinking CRE executives are well-positioned to take advantage of the very latest available technologies to help extend their tenant acquisition with brand reach.
SOME CALL US DISRUPTIVE.
MANY CALL US INNOVATIVE.
YOU'LL CALL US ESSENTIAL.
Looking forward, disruption and innovation is hitting the CRE industry no different than how VRBO, Airbnb or Zillow disrupted residential real estate. The CRE industry has been somewhat immune to disruption, until now. You see, it’s not business as usual anymore, it’s going to be a bit uncomfortable as change always is, but overtime, change always stands the test of time. ADDRESSEO won't allow you to remember what life was like before change.
INNOVATION TAKES YEARS,
DISRUPTION TAKES DAYS.
ADDRESSEO LLC
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