In every business vertical it's your brand that separates, and differentiates, you from your competition. However, in CRE it's your sub-brand, your building's are what truly defines and distinguishes you from the rest. Don't get us wrong, the good name of a landlord is paramount but in most cases it's the building, the sub-brand, that defines the brand. Do most prospective tenants know who owns 1 Penn in New York? No. How about Willis Tower in Chicago? Do most prospective tenants know who owns 30 Hudson Yards? No. All proof that your prospective/future tenants are drawn to the address/building and not necessarily the brand which is the building owner.
ADDRESSEO was formed to secure your sub-brand, which can truly only be done by managing the exact search term, which is inherent in CRE search.